The responsible body in the sense of data protection laws,
in particular the EU General Data Protection Regulation (GDPR), is:
RIGHTS OF PARTIES CONCERNED
You can exercise the following rights at any time by contacting our data protection officer using the contact details given below:
- Information about your data that is stored by us and its processing in accordance with Art. 15 GDPR,
- Rectification of incorrect personal data in accordance with Art. 16 GDPR,
- Deletion of your data stored by us in accordance with Art. 17 GDPR,
- Restriction of data processing, should we not yet be allowed to delete your data due to legal obligations, in accordance with Art. 18 GDPR
- Objection to our processing of your data in accordance with Art. 21 GDPR and
- Data portability, provided you have given your consent to data processing or have entered into a contract with us.
If you have given us your consent, you may revoke this at any time with future effect.
You can, at any time, address a complaint to the supervisory authority responsible for you, in accordance with Art. 77 GDPR. The supervisory authority responsible for you depends on your state of residence, your work or the alleged infringement. A list of supervisory authorities (for the non-public sector) with addresses can be found here.
PURPOSES OF DATA PROCESSING BY THE RESPONSIBLE BODY AND BY THIRD PARTIES
- You have given your express permission,
- Processing is necessary for processing a contract with you,
- Processing is necessary in order to fulfil a legal obligation,
- Processing is necessary to protect legitimate interests and there is no reason to believe that you have an overwhelming interest in not having your data forwarded.
DELETION OR LOCKING OF DATA
We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary for the purposes listed here or as determined by the various storage limits set by law. When the purpose no longer applies or the relevant limits have been reached, the data in question is routinely locked or deleted in accordance with statutory regulations.
COLLECTION OF GENERAL INFORMATION WHEN YOU VISIT OUR WEBSITE
When you access our website, general information is collected automatically using a cookie. This information (server log files) includes the type of web browser, the operating system used, the domain name of your internet provider and similar information. This is exclusively information that does not allow any conclusions to be drawn about your person.
This information is required for technical reasons, so that we can provide the website content requested by you correctly. It is mandatory when using the internet. It is processed in particular for the following purposes:
- To ensure a problem-free website connection,
- To ensure smooth use of our website,
- To evaluate system security and stability and
- For additional administrative purposes.
The processing of your personal data is based on our legitimate interest arising from the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. The data is received only by the responsible body and, if applicable, the contract processor.
Anonymous information of this type may be statistically evaluated by us, in order to optimize our internet presence and the technology on which it is based.
Like many other websites we use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. This allows us to automatically receive certain data such as IP address, browser used, operating system and your internet connection.
Cookies cannot be used to start programmes or to transfer viruses to a computer. Based on the information contained in the cookies, we can make it easier to navigate and ensure that our website is displayed correctly.
The data gathered by us is never passed on to third parties, nor is it ever linked to personal data without your permission.
Some of the cookies we use are deleted at the end of the browser session, so after you close the browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser on your next visit (persistent cookies). You can see the length of time they are stored for in the overview in your internet browser’s cookie settings. Each browser manages cookie settings in a different way. This is described in the help menu of each browser, which will tell you how you can change your cookie settings.
REGISTRATION ON OUR WEBSITE
PROVISION OF PAID SERVICES
When providing paid services, we ask for additional data, for example payment details, so that we can complete your order. We store this data in our systems until the statutory retention requirements expire.
To keep your data secure when it is being transferred, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.
After obtaining your specific consent, we regularly send you our newsletter or comparable information by email, to the email address entered by you.
To receive the newsletter it is sufficient to enter your email address. When you subscribe to receive our newsletter, the data entered by you is used solely for this purpose. Subscribers may also be informed by mail about circumstances relevant to the service or registration (for example changes to the newsletter offering or technical matters).
For a correct registration we require a valid email address. In order to check that a registration has really been triggered by the owner of an email address, we use the “double opt-in” procedure. We log the subscription to the newsletter, the sending of a confirmation mail and the receipt of the answer requested in the confirmation mail. No further data is collected. The data is used solely for sending the newsletter and is not forwarded to third parties.
Newsletter via Klaviyo: We use the Klaviyo component to send our newsletter. Klaviyo is a service provided by the company Klaviyo Inc, Boston, USA. Your data that is stored when you register for the newsletter (email address, if applicable IP address, date and time of your registration) is transferred to a server belonging to the company Klaviyo Inc. in the USA and is stored there in compliance with the EU-US-Privacy Shield. Further information on data protection with Klaviyo can be found here. You can terminate or revoke your subscription to this newsletter and thereby your consent to the storage of your data at any time. For more details, see the confirmation mail and each individual newsletter. To completely delete your email address, please contact us at email@example.com.
Newsletter tracking: Our newsletters contain so-called web beacons or tracking pixels that enable us to recognise whether and when an email was opened and which links in the mail were followed by the personalised recipient. We collect this data so that we can tailor our newsletters to the wishes and interests of our subscribers. The collected data is therefore used to send personalised newsletters to the respective recipients.
If you contact us by email or using our contact form for questions of any kind, you give your consent for us to contact you. For this purpose it is necessary to enter a valid email address. This allows us to link the request and our subsequent answer. Entering further data is optional. The data entered by you is stored for the purpose of processing your request or for possible follow-on questions.
Use of Facebook Custom Audiences: As part of use-based online advertising, we also use Facebook communication tools, in particular the products Custom Audiences and Website Custom Audiences. As standard, the SHA-265 procedure uses your user data to generate a non-reversible and non-personal check total (hash value), which can be transferred to Facebook for analysis and marketing purposes. The product Website Custom Audiences uses the Facebook cookie. For more information about the purpose and degree of data collection and the further processing and use of the data by Facebook, as well as your setting options for protecting your privacy, see Facebook’s data protection guidelines. If you want to revoke the use of Facebook Website Custom Audiences, you can do it here.
USE OF GOOGLE ANALYTICS
This website uses Google Analytics, a web analysis service from Google Inc. (known from here on as Google). Google Analytics uses so-called cookies, in other words text files that are stored on your computer and allow an analysis of your use of the website. The information the cookie generates about your use of this website is generally transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on this website, your IP address is first abridged by Google while still within member states of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abridged there. On behalf of the operator of this website, Google uses this information to evaluate the use of the website, to create reports on website activity and to perform further services related to website use and internet use for the website operator. The IP address transferred from your browser in the context of Google Analytics is not linked to other data from Google.
The purposes of data processing lie in the evaluation of the use of the website, and in the creation of reports on activities on the website. Based on the use of the website and internet, additional related services are then to be performed. The processing is based on the legitimate interest of the website operator.
You can prevent cookies from being stored by using the appropriate setting in your browser software; please be aware, however, that you may then not be able to use all the website's functions in full. You can also prevent the transfer of data generated by the cookie and relating to your use of the website (including your IP address) to Google, and the processing of this data by Google, by downloading and installing the browser plugin behind the following link: Browser Add-On to Deactivate Google Analytics.
In addition, or as an alternative to the browser add-on, you can prevent Google Analytics tracking on our pages by clicking on this link. This installs an opt-out cookie on your device. The cookie prevents future data collection by Google Analytics for this website and this browser, for as long as the cookie remains installed in your browser.
USE OF GOOGLE MAPS
Comprehensive guides to managing your own data in connection with Google products can be found here.
EMBEDDED YOUTUBE VIDEOS
On some pages of our websites we embed YouTube videos. The operator of the relevant plugin is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page with a YouTube plugin, a connection is made to the YouTube servers. This informs YouTube about which pages you visit. If you are logged into your YouTube account, YouTube can connect your surfing behaviour with you personally. You can avoid this by first logging out of your YouTube account.
If a YouTube video is started, the provider sets cookies that collect information about user behaviour.
If you have deactivated the setting of cookies for the Google Ad programme, then you will not encounter any such cookies when watching YouTube videos. But YouTube also stores non-personal usage information in other cookies. If you want to prevent that, you must block the setting of cookies in your browser.
Our website uses Google conversion tracking. If you came to our website via an advertisement placed by Google, Google Adwords sets a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an advertisement placed by Google. These cookies expire after 30 days and do not enable personal identification. If the user visits particular pages of our website and the cookie has not yet expired, we and Google can see that the user clicked on the advertisement and was forwarded to that page. Each Google AdWords customer receives a different cookie. Therefore cookies cannot be tracked via the websites of AdWords customers. The information collected using conversion cookies serves to create conversion statistics for AdWords customers who have decided to use conversion tracking. Customers are informed of the total number of users who clicked on their advertisement and were forwarded to a page that has a conversion tracking tag. However, they receive no information with which they would be able to identify users personally.
If you do not want to participate in tracking, you can refuse to allow the setting of the cookie required for this process – for example there is a browser setting that deactivates the automatic setting of cookies in general, or you can set your browser in such a way that it blocks cookies from the domain “googleleadservices.com”.
Please note that if you do not want measurement data to be recorded, then you must not delete the opt-out cookies. If you have deleted all cookies in your browser, you have to add the relevant opt-out cookie again.
USE OF GOOGLE REMARKETING
This website uses the Google Inc. Remarketing function. The function serves to display interest-related advertisements to website visitors within the Google advertising network. In the website visitor’s browser, a cookie is stored that makes it possible to recognise the visitor when they click on websites that belong to the Google advertising network. On these pages, the user can be shown advertisements relating to content that the user has previously called up on websites that use the Google Remarketing function.
QUESTIONS FOR THE DATA PROTECTION OFFICER
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact data in our imprint.